Re-Branding

Tuesday, March 24, 2009 | Labels: , , | |

Many of the talks that took place between Mexico, Canada, and the US occurred under former President George W. Bush. In fact he was the forerunner of the Security and Prosperity Partnership. The first meeting took place at Baylor University at Waco, Texas on March 23, 2005; while the last mention of the SPP came during Bush's state of the union address in 2008.

Today, trilateral talks seem to have halted as a result of the Bush-Obama transition. However with security, defense, trade and competitiveness growing amongst the world it's time to re-tool the very make up of the SPP. Canada's Frasier institute has suggested a re-branding approach to make the SPP/NAU more "friendly" to the public by changing it to the 'North American Standards And Regulatory Area (NASRA). This re-branding would then be used to disguise its true purpose by integrating global warming, food safety issues, disease and climate issues to keep the public's eyes off the true agenda of the "North American Union".

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